Thought Experiments on the Power of the Image
This is perhaps the aspect of Athnain that I enjoyed most of all–the richness, creativity, and the communicating quality of the images. Truly stellar work on the part of the photography and design team. The fashion editorials were super strong and had a real kick to them. They spoke to the various themes and narratives (like ‘Soul Sisters’ and ‘Sizzle My Skittle’) in a way that was meaningful yet subtle. My favorite images were those that were used in the Fashion Profiles of Kuwait’s various fashionable personalities. I like how they tried to (I think) express aspects of the individuals persona in ways which words perhaps couldn’t do. The concepts seemed sort of imaginary and other worldly, but I think they were trying to translate the inner representations of these people as opposed to the outer. It’s a very new take on the use of photography in Kuwait’s magazine market and it definitely gives you an insight on how great photographs can lift meaning off the page.